How to write copy that will glorify (or destroy) your brand

How to write copy that will glorify (or destroy) your brand

There are over 300 million active blogs on the internet. More than ever, creative entrepreneurs need to be memorable and convincing, whilst providing really valuable content. Here are some industry best practices on how to write copy that will glorify (or destroy) your brand. Use this knowledge to propagate truth and value for your readers. The alternative is not advised. 

Why creative entrepreneurs need to know how to write well

Creative entrepreneurs need to learn how to write well so they can get more sales. Writing, aka; blogging, affects the bottom line. Here are some ways that writing helps you get paid:

  1. Helps your Search Engine Optimisation
  2. Helps to grab the attention of people around the globe who are searching
  3. Having shareable content that people can forward to their friends
  4. It contributes to the community around your niche
  5. Helps build stronger relationships with bloggers and customers
  6. Positions you as an expert and influencer in your field
  7. Develops a foundation to launch other products; courses, books and events

Writing is integral to growing your brand and marketing your creative offering. It is a tool for getting more customers and building deeper relationships with current ones. I’m not telling you to write because it’s fun (though, it can be), but, because it’s going to make you more money – if done well.

Here are 10 tips that I learnt from a marketing and public relations firm, along with some top bloggers about how to write well. Continue reading “How to write copy that will glorify (or destroy) your brand”

20 resources to help musicians get way better at jazz

Here are 20 resources to help musicians get way better at jazz. Jazz is a genre that trail blazed virtuosity and mastery. The great thing about jazz is that you can interpret it as a beginner and also as a seasoned advanced player. For me, it’s a language that teaches musicians how to really push themselves harmonically and technically; in the most musical and self-expressive way.

Disclaimer: All these tools only work as supplements to an important habit – regular practice. Continue reading “20 resources to help musicians get way better at jazz”

February: Book of the Month – The War of Art by Steven Pressfield

“The artist committing himself to his calling has volunteered for hell, whether he knows it or not. He will be dining for the duration on a diet of isolation, rejection, self-doubt, despair, ridicule, contempt, and humiliation.”

― Steven Pressfield, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles

Upon not playing or writing any music for about 3 months straight: feelings of distress, anxiety, resentment, self-doubt, self-pity and discontentment were seeping into my psyche. I couldn’t believe that this was due to not playing the guitar. So, I sought out some help. 

Continue reading “February: Book of the Month – The War of Art by Steven Pressfield”

Gratitude: How to surf on the waves of life


We try to be faster, smarter and stronger. We plan and prepare, strive and reach. We do this in an effort to stay ahead of the ‘game’ and other people. Unfortunately, no one can win or beat life, things happen that are out of our control all the time. However; If we practice gratitude; I believe that we can ride the turbulence of life with grace. And, maybe we’ll actually enjoy the journey.   

There’s nothing wrong with trying to be better. Everyone should try to be a little bit better than they were yesterday. We start to run into problems when we place personal achievement at the pinnacle of our lives. When we do this, we end up entitled and discontent with what we have, and; most concerningly; with who we are.

Continue reading “Gratitude: How to surf on the waves of life”